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Michael Carter | Head of Global Marketing

Michael Carter is a results-driven marketing leader with over a decade of experience shaping global brand strategies, driving revenue growth, and building high-performing marketing teams. As the Head of Global Marketing at Infinity Wave, he leads the company’s international marketing vision—positioning the brand as a forward-thinking force in AI-driven solutions and digital innovation. Michael began his career in the United States, where he gained hands-on experience working with mid-sized tech firms and rapidly scaling startups. He held key marketing roles at companies such as a San Francisco-based SaaS startup and a New York digital consultancy, where he specialized in demand generation, performance marketing, and brand positioning. During his time in the U.S. market, he successfully launched multi-channel campaigns that increased customer acquisition and expanded market reach across North America. Before joining Infinity Wave, Michael served as a Senior Marketing Strategist at a fast-growing tech firm, where he led global campaigns targeting enterprise clients and helped the company achieve consistent year-over-year growth. His expertise spans digital marketing, lead generation systems, automation tools, and data-driven decision-making—making him a strong asset in competitive markets. At Infinity Wave, Michael is focused on scaling the company’s global presence, strengthening inbound and outbound marketing systems, and leveraging AI-powered tools for smarter lead generation and customer engagement. He works closely with cross-functional teams to align marketing strategies with business development goals, ensuring sustainable growth and measurable impact. Known for his analytical mindset and creative approach, Michael combines strategy with execution—building marketing systems that not only attract leads but convert them into long-term partnerships.

Main skills

  • Business Development