1. What this Policy covers
This Policy describes:
• What cookies and similar technologies are.
• The categories we use and why.
• How third-party technologies may be involved.
• How you can manage preferences and browser controls.
• How to contact us about cookies and privacy.
2. What are cookies and similar technologies?
Cookies are small text files placed on your device when you visit a website. Similar technologies include pixels (tracking pixels), scripts, local storage, session storage, and software development kits (SDKs) in apps.
These technologies can be first-party (set by us) or third-party (set by another domain, such as an analytics or advertising partner). They may be session-based (deleted when you close your browser) or persistent (remaining for a defined period unless removed).
3. Categories of cookies we use
Strictly necessary: Required for core Site operation, security, load balancing, consent storage, or similar essential functions. These do not depend on consent where exempt under applicable law, but you can still block them via browser settings (which may break functionality).
Functional / preferences: Remember choices such as language where implemented through storage technologies.
Analytics & performance: Help us understand aggregate usage, diagnose errors, and improve content (for example page views, navigation paths, and technical metrics).
Marketing & advertising: Support measurement, remarketing, conversion tracking, or personalized advertising where we deploy those technologies.
4. Google Tag Manager, Google Analytics, and related tags
We may use Google Tag Manager (GTM) as a container to deploy and manage tags on the Site.
Where you consent to analytics and performance cookies, we may load Google Analytics or similar measurement tags through GTM to collect usage information in aggregated or pseudonymous form, subject to Google’s policies and your browser settings.
GTM itself may set cookies or process technical data needed to deliver other tags. Details depend on the tags we configure over time.
5. Advertising and social pixels
Where you consent to marketing and advertising cookies, we may deploy tags such as the Meta (Facebook) Pixel or similar technologies to measure conversions, build audiences, or deliver relevant ads across platforms.
Those providers have their own privacy notices and opt-out tools. Our Privacy Policy describes broader processing activities that may overlap with these technologies.
6. Local storage and consent records
We may store your cookie preferences (for example acceptance or granular choices) in browser local storage so we do not ask on every visit unless you clear storage or we update our consent mechanism.
Strictly necessary storage used solely to remember consent state may be treated differently under some laws than analytics or marketing storage.
7. Retention
Retention periods vary by cookie or tag. Session cookies expire when you close your browser. Persistent cookies expire based on their duration fields or vendor defaults unless removed earlier.
We review tag configurations periodically and align retention with business needs and applicable law.
8. Your choices
Consent banner: Where required, we present choices before enabling non-essential tags. You may accept all, reject non-essential, or manage categories.
Browser controls: Most browsers let you block or delete cookies and site data. Use your browser’s help documentation.
Industry tools: Some advertising associations provide opt-outs for interest-based ads; effectiveness varies by region and device.
Do Not Track: Standards remain inconsistent; refer to our Privacy Policy for how we describe browser signals.
9. Children
The Site is not directed to children under 13. We do not knowingly use non-essential tracking to profile children. If you believe we should remove data collected in error, contact us using the details below.
10. Changes
We may update this Cookie Policy to reflect changes in technologies, vendors, or legal requirements. We will revise the Effective date and, where appropriate, refresh consent prompts.
11. Contact
Questions about cookies or this Policy? Contact Infinity Wave LLC using the channels below.
- Phone
- +92 326 4817904
- Postal address
- 92-A Block A UET Housing Society, Johar TownLahore, Punjab 54770, Pakistan
